A beta version of Pokémon Go, the augmented reality game released this month, was hacked in a massive, multi-platform attack that is believed to be the largest of its kind in the history of online gambling.
Betting on a Pokémon Go bet could be the biggest of its type ever in the world, according to a recent study from The Sport Betting Odds, a UK-based gambling consultancy.
It estimates that about £100 million was spent on bets made on Pokémon Go during its launch in North America, Europe and Australia between May and June.
The study was carried out by The Sportbetting Oddts, an online gambling consultancy based in London.
Its researchers analysed a sample of about 4,500 bets placed on Pokémon, which they estimated was made by as many as 70 per cent of players.
They estimated that, while the total amount bet was small, it would have been worth about £3.7 billion ($5.6 billion) by June 2017.
The research found that the vast majority of bets on Pokémon were placed in North American and European markets, but also in Asia, Australia and Australia’s Pacific Islands.
The average bet was £20, and the highest amount was £250.
Betty Blackstock, who runs the site, said the attack took place at 11:22am on Wednesday morning, just as the app was launching in the US.
She said that bets made during the first few hours of the attack had been made with the largest amount of bets in the app.
“Pokémon Go’s beta is a bit like a beta beta, you bet money, and it pays off,” Blackstock said.
“And the odds that you’re going to win are so much higher than that.
It’s an absolute game changer.”
The odds are just so high, and there’s just so much money on the line.
“So I don’t know how anyone could possibly have got away with it.
And it’s something that I don´t think anyone is going to forget.”
Blackstock said the attacks were the largest ever against the Pokémon Go beta, which had only been released in North and South America and Europe, and not the rest of the world.
She added that the attack was likely a pre-order exploit, with many players betting money in advance on the game and only later seeing the app release.
“I know there are people who have played the beta and are just sitting on the sidelines,” BlackStock said.
“I think they’re thinking, ‘Why would I want to play it?'”
The study also noted that many players were able to make small, one-off bets on the app in the days before the app launched.
Bette Coyle, chief executive of The SportBetting Oddments, said that players were being duped into betting on the beta version.
“It’s very sad that a small minority of players are betting on Pokémon that they’re not even going to see,” she said.
She also highlighted that the game is currently in beta, and said the app should be used with caution.
“For us it’s a beta test, and we have been testing it with our clients,” Coyle said.
We are constantly improving our services, and in the case of Pokémon, we have a very strong track record for accuracy, she added.